Quotation Bell, G.H., Ledolter, Johannes, Swersey, A.J. 2009. A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine. Interfaces 39 (2): 145-158.


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Abstract

This paper describes and discusses a Plackett-Burman experiment aimed at increasing supermarket sales of a top-selling national magazine. The experiment involved 10 factors relating to in-store advertising and the location of the magazine within the store. We discuss issues including choice of factors, alternative designs, sample-size determination (number of test stores and the length of the test period), and the analysis of the resulting data. We show the large benefits that accrued from our approach of testing many factors simultaneously compared to the common industry practice of sequentially testing one factor at a time. We also discuss the potential opportunities of applying this approach to other service problems.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Interfaces
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, VW-D, WH-B
Language English
Title A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine
Volume 39
Number 2
Year 2009
Page from 145
Page to 158
Reviewed? Y
URL http://interfaces.journal.informs.org/cgi/content/abstract/39/2/145

Associations

People
Ledolter, Johannes (Former researcher)
External
Bell, G.H. (United States/USA)
Swersey, A.J
Organization
Institute for Statistics and Mathematics IN (Details)
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