Quotation Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability – A Classification Approach. Annual International Conference of the Strategic Management Society (SMS), Cologne, Deutschland, 12.10-15.10..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Capturing Alliance Capability – A Classification Approach
Event Annual International Conference of the Strategic Management Society (SMS)
Year 2008
Date 12.10-15.10.
Country Germany
Location Cologne
URL http://cologne.strategicmanagement.net/

Associations

People
Pramböck, Barbara (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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