Salzberger, Thomas, Koller, Monika. 2008. A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales |
| Title of whole publication | Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney |
| Editor | University of Western Sydney |
| Page from | 1 |
| Page to | 5 |
| Location | Sydney, Australien |
| Publisher | Eigenverlag |
| Year | 2008 |
Associations
- People
- Salzberger, Thomas (Details)
- Koller, Monika (Details)
- Organization
- Marketing Management IN (Details)