Quotation Salzberger, Thomas, Koller, Monika. 2008. A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales
Title of whole publication Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney
Editor University of Western Sydney
Page from 1
Page to 5
Location Sydney, Australien
Publisher Eigenverlag
Year 2008

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Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
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