Quotation Treiblmaier, Horst, Strebinger, Andreas. 2008. The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture. Information Systems Journal 18 (5): 479-498.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Information Systems Journal (ISJ)
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, STRAT-A, WH-A
Language English
Title The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture
Volume 18
Number 5
Year 2008
Page from 479
Page to 498
Reviewed? Y

Associations

Projects
Information technology and brand architecture
People
Treiblmaier, Horst (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Information Systems and Society IN (Details)
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