Quotation Penz, Elfriede, Stöttinger, Barbara. 2008. The concurrent ownership brands and counterfeits: Empirical evidence from seven countries. EMAC, Brighton, Großbritannien, 27.05.-30.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The concurrent ownership brands and counterfeits: Empirical evidence from seven countries
Event EMAC
Year 2008
Date 27.05.-30.05.
Country United Kingdom
Location Brighton

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Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
International Marketing Management IN (Details)
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