Quotation Penz, Elfriede, Stöttinger, Barbara. 2004. Developing a scale to identify and measure "Europeanness" in consumer behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business, East Lansing, MI, Vereinigte Staaten/USA, 16.09.-19.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Developing a scale to identify and measure "Europeanness" in consumer behavior
Event 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business
Year 2004
Date 16.09.-19.09.
Country United States/USA
Location East Lansing, MI
URL http://aib.msu.edu/events/frontiers/index.asp

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Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
International Marketing Management IN (Details)
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