Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2008. Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool. Marketing Science 27 (4): 585-600.
BibTeX
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Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | English |
| Title | Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool |
| Volume | 27 |
| Number | 4 |
| Year | 2008 |
| Page from | 585 |
| Page to | 600 |
| Reviewed? | Y |
Associations
- People
- Natter, Martin (Former researcher)
- Mild, Andreas (Details)
- Taudes, Alfred (Details)
- External
- Wagner, Udo (Universität Wien, Austria)
- Organization
- Institute for Production Management (Taudes) (Details)
- Research Institute for Supply Chain Management FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5936 Research and innovation management (Details)