Starjournal Quotation Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2008. Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool. Marketing Science 27 (4): 585-600.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Science
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool
Volume 27
Number 4
Year 2008
Page from 585
Page to 600
Reviewed? Y

Associations

People
Natter, Martin (Former researcher)
Mild, Andreas (Details)
Taudes, Alfred (Details)
External
Wagner, Udo (Universität Wien, Austria)
Organization
Produktionsmanagement (Taudes) (Details)
Research Institute for Supply Chain Management FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5936 Research and innovation management (Details)
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