Quotation Braun, Katharina, Türtscher, Philipp. 2008. Which users drive the diffusion of a fashion innovation?. HBS-MIT User and Open Innovation Workshop, Boston, Vereinigte Staaten/USA, 04.08.-06.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Which users drive the diffusion of a fashion innovation?
Event HBS-MIT User and Open Innovation Workshop
Year 2008
Date 04.08.-06.08.
Country United States/USA
Location Boston

Associations

People
Funke-Braun, Katharina (Former researcher)
Türtscher, Philipp (Former researcher)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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