Quotation Dabic, Marina. 2008. Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market. In European Advances in Consumer Research Vol. 8, Hrsg. Borghini, St.; McGrath, M.A.; Otnes, C.C., 274-277. Milan, Italy: Association for Consumer Research.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market
Title of whole publication European Advances in Consumer Research Vol. 8
Editor Borghini, St.; McGrath, M.A.; Otnes, C.C.
Page from 274
Page to 277
Location Milan, Italy
Publisher Association for Consumer Research
Year 2008

Associations

People
Hein, Marina (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
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