Dabic, Marina. 2008. Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market. In European Advances in Consumer Research Vol. 8, Hrsg. Borghini, St.; McGrath, M.A.; Otnes, C.C., 274-277. Milan, Italy: Association for Consumer Research.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market |
| Title of whole publication | European Advances in Consumer Research Vol. 8 |
| Editor | Borghini, St.; McGrath, M.A.; Otnes, C.C. |
| Page from | 274 |
| Page to | 277 |
| Location | Milan, Italy |
| Publisher | Association for Consumer Research |
| Year | 2008 |
Associations
- People
- Hein, Marina (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)