Quotation Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The drivers of consumer value in the ECR Category Management model - Critical discussion and empirical evaluation. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07-17.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The drivers of consumer value in the ECR Category Management model - Critical discussion and empirical evaluation
Event 15th EIRASS International Conference on Recent Advances in Retailing & Services Science
Year 2008
Date 14.07-17.07
Country Croatia
Location Zagreb

Associations

People
Holweg, Christina (Details)
Schnedlitz, Peter (Details)
Teller, Christoph (Former researcher)
Organization
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
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