Quotation Mayerhofer, Wolfgang. 2007. Das Fokusgruppeninterview. In: Qualitative Marktforschung, Hrsg. Renate Buber, Hartmut Holzm├╝ller, 477-490. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Das Fokusgruppeninterview
Title of whole publication Qualitative Marktforschung
Editor Renate Buber, Hartmut Holzm├╝ller
Page from 477
Page to 490
Location Wiesbaden
Publisher Gabler
Year 2007
ISBN 978-3-8349-0229-0

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People
Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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