Quotation Mayerhofer, Wolfgang. 2008. Positionierung von PKW-Marken anhand von verbalen und nonverbalen Kriterien. transfer - Werbeforschung & Praxis (2): 38-42.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Positionierung von PKW-Marken anhand von verbalen und nonverbalen Kriterien
Number 2
Year 2008
Page from 38
Page to 42
Reviewed? Y

Associations

People
Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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