Quotation Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I'll give you love: exploring consumer brand attachment in mass customization. EMAC 2008 Conference, Brighton, Gro├čbritannien, 27.05.-30.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Give me power and I'll give you love: exploring consumer brand attachment in mass customization
Event EMAC 2008 Conference
Year 2008
Date 27.05.-30.05
Country United Kingdom
Location Brighton
URL http://www.emac2008.org/

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People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
Organization
Entrepreneurship and Innovation IN (Details)
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