Quotation Meier-Pesti, Katja, Penz, Elfriede. 2008. Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking. Journal of Economic Psychology 29 (2): 180-196.


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Abstract

Women have proven to be more risk-averse than men in investment decisions in many studies. In Western cultures, risk taking is perceived as a masculine characteristic. We therefore hypothesize that the more people associate themselves with masculine attributes, the more financial risks they tend to take, regardless of biological sex. Study 1 showed that differences between men and women in financial risk taking decreased when identification with masculine attributes remained constant. Femininity, on the other hand, was not related to financial risk taking. In the second study, gender priming on masculinity and femininity affected risk taking of the male sample.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Economic Psychology
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, STRAT-B, VW-D, WH-B
Language English
Title Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking
Volume 29
Number 2
Year 2008
Page from 180
Page to 196
Reviewed? Y
URL http://www.elsevier.com/wps/find/journaldescription.cws_home/505589/description

Associations

People
Meier-Pesti, Katja (Former researcher)
Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
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