Quotation Koller, Monika. 2008. Neuroimaging techniques - promising research method also for practical marketing research?. In Latin America Advances in Consumer Research, Vol. 2, Hrsg. Acevedo, C.R., Hernandez, J.M.C., Lowrey, T.M. (eds.), 1-4. Sao Paulo, Brazil: Association for Consumer Research.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Neuroimaging techniques - promising research method also for practical marketing research?
Title of whole publication Latin America Advances in Consumer Research, Vol. 2
Editor Acevedo, C.R., Hernandez, J.M.C., Lowrey, T.M. (eds.)
Page from 1
Page to 4
Location Sao Paulo, Brazil
Publisher Association for Consumer Research
Year 2008

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Koller, Monika (Details)
Organization
Marketing Management IN (Details)
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