Quotation Grün, Bettina, Dolnicar, Sara, Rossiter, John R.. 2008. Measuring Stability of Brand Image Analysis - Accounting for Heterogeneity in Descriptive Models. Seminar at the School of Management and Marketing Research, University of Wollongong, Wollongong, Australien, 29.01.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Measuring Stability of Brand Image Analysis - Accounting for Heterogeneity in Descriptive Models
Event Seminar at the School of Management and Marketing Research, University of Wollongong
Year 2008
Date 29.01
Country Australia
Location Wollongong

Associations

Projects
Modelling Unobserved Heterogeneity Using Mixtures
People
Grün, Bettina (Details)
External
Dolnicar, Sara
Rossiter, John R.
Organization
Institute for Statistics and Mathematics IN (Details)
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