Grün, Bettina, Dolnicar, Sara, Rossiter, John R.. 2008. Measuring Stability of Brand Image Analysis - Accounting for Heterogeneity in Descriptive Models. Seminar at the School of Management and Marketing Research, University of Wollongong, Wollongong, Australien, 29.01.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Measuring Stability of Brand Image Analysis - Accounting for Heterogeneity in Descriptive Models |
| Event | Seminar at the School of Management and Marketing Research, University of Wollongong |
| Year | 2008 |
| Date | 29.01 |
| Country | Australia |
| Location | Wollongong |
Associations
- Projects
- Modelling Unobserved Heterogeneity Using Mixtures
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara
- Rossiter, John R.
- Organization
- Institute for Statistics and Mathematics IN (Details)