Quotation Mayr, Thomas, Zins, Andreas. 2008. Extensions on the conceptualization of customer perceived value: insights from the airline industry. In TTRA Europe 2008 Conference Competition in Tourism: Business and Destination Perspectives, Hrsg. TTRA Europe, 122-138. Helsinki: -.


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Abstract

Following the conceptual and methodological discussion raised by Lin, Sher, and Shih (2005) this study compares three different and still controversial approaches how to conceive perceived value: as a multi-dimensional second-order formative construct, as a multi-dimensional second-order reflective construct, or as a unidimensional construct. It extends the previous work by enriching both value drivers: the ‘give’ and the ‘get’ components. The data from an in-flight survey of a European network carrier acts as the empirical basis for testing the proposed three alternative conceptual models. The theoretical discussion repeats to emphasize that only the formative modelling of perceived value fits best into the arguments put forward in the existing literature. Considering the model fit to the sample data from the airline sector, this preference can be supported empirically. More details about the impact of the proposed seven ‘get’ and ‘give’ components are reported together with an analysis of the consequences perceived value entails on satisfaction, loyalty and word-of-mouth.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Extensions on the conceptualization of customer perceived value: insights from the airline industry
Title of whole publication TTRA Europe 2008 Conference Competition in Tourism: Business and Destination Perspectives
Editor TTRA Europe
Page from 122
Page to 138
Location Helsinki
Publisher -
Year 2008
URL http://ttra2008.com/index.php?option=com_frontpage&Itemid=1

Associations

People
Mayr, Thomas (Former researcher)
Zins, Andreas (Former researcher)
Organization
Service Marketing and Tourism IN (Details)
Global Business and Trade DP (Details)
Research Institute for Supply Chain Management FI (Details)
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