Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation. In Recent Advances in Retailing and Service Science. Conference Proceedings, Hrsg. Timmermans, Harry, CD-Rom. Zagreb:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation |
Title of whole publication | Recent Advances in Retailing and Service Science. Conference Proceedings |
Editor | Timmermans, Harry |
Page from | CD |
Page to | Rom |
Location | Zagreb |
Year | 2008 |
Associations
- People
- Holweg, Christina (Details)
- Schnedlitz, Peter (Former researcher)
- Teller, Christoph (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)