Quotation Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation. In Recent Advances in Retailing and Service Science. Conference Proceedings, Hrsg. Timmermans, Harry, CD-Rom. Zagreb:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation
Title of whole publication Recent Advances in Retailing and Service Science. Conference Proceedings
Editor Timmermans, Harry
Page from CD
Page to Rom
Location Zagreb
Year 2008

Associations

People
Holweg, Christina (Details)
Schnedlitz, Peter (Details)
Teller, Christoph (Former researcher)
Organization
Retailing and Marketing IN (Details)
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