Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation. In Recent Advances in Retailing and Service Science. Conference Proceedings, Hrsg. Timmermans, Harry, CD-Rom. Zagreb:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation |
| Title of whole publication | Recent Advances in Retailing and Service Science. Conference Proceedings |
| Editor | Timmermans, Harry |
| Page from | CD |
| Page to | Rom |
| Location | Zagreb |
| Year | 2008 |
Associations
- People
- Holweg, Christina (Details)
- Schnedlitz, Peter (Details)
- Teller, Christoph (Former researcher)
- Organization
- Retailing and Marketing IN (Details)