Quotation Schweiger, Günter. 2008. Emotionale und kognitive Facetten des Landesimage. In Trojanisches Marketing, Hrsg. Anlanger Roman, Engel Wolfgang, 147-151. Freiburg: Haufe.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Emotionale und kognitive Facetten des Landesimage
Title of whole publication Trojanisches Marketing
Editor Anlanger Roman, Engel Wolfgang
Page from 147
Page to 151
Location Freiburg
Publisher Haufe
Year 2008
ISBN 978-3-448-08720-8

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Schweiger, Günter (Details)
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Marketing and Consumer Research IN (Details)
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