Buber, Renate. 2008. Research Methodology in Marketing Management and Retailing: How to Plan a Focus Group Interview?. Project No. 59s1, Aktion Österreich-Slowakei, Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), 05.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Research Methodology in Marketing Management and Retailing: How to Plan a Focus Group Interview? |
| Event | Project No. 59s1, Aktion Österreich-Slowakei |
| Location | Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach) |
| Date | Feb. 5, 2008 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Buber, Renate (Details)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)