Quotation Buber, Renate. 2008. Research Methodology in Marketing Management and Retailing: How to Conduct Qualitative Interviews/ZMET Interviews?. Project No. 59s1, Aktion Österreich-Slowakei, Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), 04.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Research Methodology in Marketing Management and Retailing: How to Conduct Qualitative Interviews/ZMET Interviews?
Event Project No. 59s1, Aktion Österreich-Slowakei
Location Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach)
Date Feb. 4, 2008

Associations

Projects
Qualitative research in marketing and management
People
Buber, Renate (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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