Quotation Buber, Renate. 2008. Applying Qualitative Research Methodology to Marketing Management Research. Invitation, Project No. 49p4, Aktion Österreich-Tschechische Republik, Technische Universität Liberec, Czech Republic, 27.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Applying Qualitative Research Methodology to Marketing Management Research
Event Invitation, Project No. 49p4, Aktion Österreich-Tschechische Republik
Location Technische Universität Liberec, Czech Republic
Date March 27, 2008

Associations

Projects
Qualitative research in marketing and management
People
Buber, Renate (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5321 Market research (Details)
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