Duque-Zuluaga, Lola, Schneider, Ulrike. 2008. Market Orientation and Organizational Performance in the Nonprfit Context: Exploring Both Concepts and the Relationship Between Them. Journal of Nonprofit & Public Sector Marketing 19 (2): 25-47.
BibTeX
Abstract
The purpose of this paper is to explore the relationship between the concepts market orientation and organizational performance for nonprofit organizations. To understand the nature of this link in the nonprofit context the authors discuss and elaborate on the applicability of both concepts to nonprofits. As a result, they develop multidimensional notions of social orientation and nonprofit organizational performance which fit the specific operating environment of nonprofit organizations engaging in the provision of health and social services and in the field of education. The authors also propose a conceptual framework that relates the latter concepts and present its main underlying propositions. They conclude by suggesting items to empirically measure the constructs and venues for future research.
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Non Profit and Public Sector Marketing |
WU Journalrating 2009 | A |
WU-Journal-Rating new | STRAT-C |
Language | English |
Title | Market Orientation and Organizational Performance in the Nonprfit Context: Exploring Both Concepts and the Relationship Between Them |
Volume | 19 |
Number | 2 |
Year | 2008 |
Page from | 25 |
Page to | 47 |
Reviewed? | Y |
Associations
- Projects
- Analysis of Change in the Nonprofit Sector "The Austrian NPO Panel Survey"
- People
- Schneider, Ulrike (Details)
- External
- Duque-Zuluaga, Lola (Universidad Carlos III de Madrid , Spain)
- Organization
- Institute for Social Policy IN (Details)
- Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)