Fuchs, Christoph, Schreier, Martin. 2008. Company designers versus users through the customer lens: Who holds more creative potential?. AMA Winter Educators Conference, Austin, Texas, Vereinigte Staaten/USA, 15.02-18.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Company designers versus users through the customer lens: Who holds more creative potential? |
| Event | AMA Winter Educators Conference |
| Year | 2008 |
| Date | 15.02-18.02 |
| Country | United States/USA |
| Location | Austin, Texas |
Associations
- People
- Schreier, Martin (Details)
- External
- Fuchs, Christoph (Universität Wien, Austria)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)