Quotation Fuchs, Christoph, Schreier, Martin. 2008. Company designers versus users through the customer lens: Who holds more creative potential?. AMA Winter Educators’ Conference, Austin, Texas, Vereinigte Staaten/USA, 15.02-18.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Company designers versus users through the customer lens: Who holds more creative potential?
Event AMA Winter Educators’ Conference
Year 2008
Date 15.02-18.02
Country United States/USA
Location Austin, Texas

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph (Universität Wien, Austria)
Organization
Entrepreneurship and Innovation IN (Details)
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