Fuchs, Christoph, Schreier, Martin. 2008. Company designers versus users through the customer lens: Who holds more creative potential?. AMA Winter Educators Conference, Austin, Texas, Vereinigte Staaten/USA, 15.02-18.02.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Company designers versus users through the customer lens: Who holds more creative potential? |
Event | AMA Winter Educators Conference |
Year | 2008 |
Date | 15.02-18.02 |
Country | United States/USA |
Location | Austin, Texas |
Associations
- People
- Schreier, Martin (Details)
- External
- Fuchs, Christoph (Universität Wien, Austria)
- Organization
- Entrepreneurship and Innovation IN (Details)