Quotation Salzberger, Thomas. 2007. Scientific Measurement of Latent Variables in Marketing Research - an Alternative Framework. Habilitationsschrift, WU Wien.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Habilitation
Language English
Title Scientific Measurement of Latent Variables in Marketing Research - an Alternative Framework
Academic institution WU Wien
Year 2007

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Scientific Measurement in Marketing Research - An Alternative Framework
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Salzberger, Thomas (Details)
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Institute for Marketing Management IN (Details)
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