Quotation Schweiger, Günter, Strebinger, Andreas. 2007. Six Myths about Managing Brand Architectures. Yearbook of Marketing and Consumer Research 5 40-63.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Yearbook of Marketing and Consumer Research
Language English
Title Six Myths about Managing Brand Architectures
Volume 5
Year 2007
Page from 40
Page to 63

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People
Schweiger, Günter (Details)
Strebinger, Andreas (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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