Quotation Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference, Hrsg. Business Innovation Research Center, Charlton College of Business, University of Massachusetts, 207-213. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry
Title of whole publication Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference
Editor Business Innovation Research Center, Charlton College of Business, University of Massachusetts
Page from 207
Page to 213
Location Rio de Janeiro, Brazil, 16-19 January, 2008
Publisher Eigenverlag
Year 2008

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Koller, Monika (Details)
Salzberger, Thomas (Details)
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Marketing Management IN (Details)
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