Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference, Hrsg. Business Innovation Research Center, Charlton College of Business, University of Massachusetts, 207-213. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry |
| Title of whole publication | Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference |
| Editor | Business Innovation Research Center, Charlton College of Business, University of Massachusetts |
| Page from | 207 |
| Page to | 213 |
| Location | Rio de Janeiro, Brazil, 16-19 January, 2008 |
| Publisher | Eigenverlag |
| Year | 2008 |
Associations
- People
- Koller, Monika (Details)
- Salzberger, Thomas (Details)
- Organization
- Institute for Marketing Management IN (Details)