Quotation Schlegelmilch, Bodo B.. 2007. Marketing Practice in an Era of Janus Trends. Academy of Marketing Conference, Surrey, Gro├čbritannien, 03.07. - 06.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Marketing Practice in an Era of Janus Trends
Event Academy of Marketing Conference
Year 2007
Date 03.07. - 06.07.
Country United Kingdom
Location Surrey
Invited Talk Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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