Stangl, Brigitte, Weismayer, Christian. 2008. Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation. In Information and Communication Technologies in Tourism 2008, Hrsg. O'Connor, Peter, Höpken, Wolfram and Gretzel, Ulrike, 141-151. Innsbruck: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation |
| Title of whole publication | Information and Communication Technologies in Tourism 2008 |
| Editor | O'Connor, Peter, Höpken, Wolfram and Gretzel, Ulrike |
| Page from | 141 |
| Page to | 151 |
| Location | Innsbruck |
| Publisher | Springer |
| Year | 2008 |
Associations
- People
- Stangl, Brigitte (Former researcher)
- Weismayer, Christian (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)