Stangl, Brigitte, Weismayer, Christian. 2008. Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation. In Information and Communication Technologies in Tourism 2008, Hrsg. O'Connor, Peter, Höpken, Wolfram and Gretzel, Ulrike, 141-151. Innsbruck: Springer.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation |
Title of whole publication | Information and Communication Technologies in Tourism 2008 |
Editor | O'Connor, Peter, Höpken, Wolfram and Gretzel, Ulrike |
Page from | 141 |
Page to | 151 |
Location | Innsbruck |
Publisher | Springer |
Year | 2008 |
Associations
- People
- Stangl, Brigitte (Former researcher)
- Weismayer, Christian (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)