Quotation Strebinger, Andreas, Treiblmaier, Horst. 2006. E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces. In Online Branding-Concepts & Applications, Hrsg. Magnus School of Business, 1-13. India: ICFAI University Press.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces
Title of whole publication Online Branding-Concepts & Applications
Editor Magnus School of Business
Page from 1
Page to 13
Location India
Publisher ICFAI University Press
Year 2006
Reviewed? Y

Associations

People
Strebinger, Andreas (Former researcher)
Treiblmaier, Horst (Former researcher)
Organization
Information Systems and Society IN (Details)
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