Quotation Madlberger, Maria. 2008. Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes . 41st Hawaii International Conference on System Sciences (HICSS-41), Waikoloa, Hawaii, USA, Vereinigte Staaten/USA, 08.01.-10.01..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
Event 41st Hawaii International Conference on System Sciences (HICSS-41)
Year 2008
Date 08.01.-10.01.
Country United States/USA
Location Waikoloa, Hawaii, USA

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Madlberger, Maria (Details)
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Information Systems and Society IN (Details)
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