Madlberger, Maria. 2008. Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of ConsumersÂ’ Channel Choice. In Web Technologies for Commerce and Services Online, Hrsg. Mehdi Khosrow-Pour, - . Hershey, PA, USA: IGI Global.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of ConsumersÂ’ Channel Choice |
Title of whole publication | Web Technologies for Commerce and Services Online |
Editor | Mehdi Khosrow-Pour |
Page from | |
Page to | |
Location | Hershey, PA, USA |
Publisher | IGI Global |
Year | 2008 |
Reviewed? | Y |
Associations
- People
- Madlberger, Maria (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)