Madlberger, Maria. 2008. Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of ConsumersÂ’ Channel Choice. In Web Technologies for Commerce and Services Online, Hrsg. Mehdi Khosrow-Pour, - . Hershey, PA, USA: IGI Global.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of ConsumersÂ’ Channel Choice |
| Title of whole publication | Web Technologies for Commerce and Services Online |
| Editor | Mehdi Khosrow-Pour |
| Page from | |
| Page to | |
| Location | Hershey, PA, USA |
| Publisher | IGI Global |
| Year | 2008 |
| Reviewed? | Y |
Associations
- People
- Madlberger, Maria (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)