Quotation Hogg, Margaret K., Penz, Elfriede. 2008. Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. In Brick & Mortar Shopping in the 21st Century, Hrsg. Tina M. Lowrey, 53-83. New York: Lawrence Erlbaum.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Title of whole publication Brick & Mortar Shopping in the 21st Century
Editor Tina M. Lowrey
Page from 53
Page to 83
Location New York
Publisher Lawrence Erlbaum
Year 2008

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret K. (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
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