Quotation Hofer, Natalie, Kurz, Helmut. 2007. Das Entscheidungsverhalten von Weinkonsumenten am Point of Sale (POS). transfer - Werbeforschung & Praxis (3): 6-16.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Das Entscheidungsverhalten von Weinkonsumenten am Point of Sale (POS)
Number 3
Year 2007
Page from 6
Page to 16
Reviewed? Y

Associations

People
Hofer, Natalie (Former researcher)
Kurz, Helmut (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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