Quotation Treiblmaier, Horst, Pinterits, Andreas. 2007. Beyond Utilitarianism: Appealing to Customers' Hedonic Predispositions on Corporate Websites. Special Interest Group on Adoption and Diffusion of Information Technology (DIGIT), Montreal, Kanada, 10.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Beyond Utilitarianism: Appealing to Customers' Hedonic Predispositions on Corporate Websites
Event Special Interest Group on Adoption and Diffusion of Information Technology (DIGIT)
Year 2007
Date 10.12
Country Canada
Location Montreal

Associations

People
Treiblmaier, Horst (Former researcher)
Pinterits, Andreas (Former researcher)
Organization
Information Systems and Society IN (Details)
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