Quotation Hogg, Margaret K., Penz, Elfriede. 2008. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. In European Advances in Consumer Research, Volume 8, Hrsg. Stefania Borghini, Mary Ann McGrath, Celes Otnes, 156-157. Milan: Association for Consumer Research.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts
Title of whole publication European Advances in Consumer Research, Volume 8
Editor Stefania Borghini, Mary Ann McGrath, Celes Otnes
Page from 156
Page to 157
Location Milan
Publisher Association for Consumer Research
Year 2008

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret K. (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
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