Quotation Sinkovics, Rudolf R. , Penz, Elfriede. 2007. Harvesting online communities for market entry decisions. EIBA, Catania, Italien, Dec 13-15.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Harvesting online communities for market entry decisions
Event EIBA
Year 2007
Date Dec 13-15
Country Italy
Location Catania

Associations

People
Penz, Elfriede (Details)
External
Sinkovics, Rudolf R. (Manchester Business School, United Kingdom)
Organization
International Marketing Management IN (Details)
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