Quotation Penz, Elfriede, Hogg, Margaret K.. 2007. Integrating approach-avoidance conflicts into consumer ambivalence: comparing retail contexts. SCP / 115th APA Convention, San Francisco, Vereinigte Staaten/USA, Aug 17-20.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Integrating approach-avoidance conflicts into consumer ambivalence: comparing retail contexts
Event SCP / 115th APA Convention
Year 2007
Date Aug 17-20
Country United States/USA
Location San Francisco

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret K. (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
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