Quotation Penz, Elfriede, Hogg, Margaret K.. 2007. Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualising approach-avoidance conflicts in consumer behaviour. EMAC, Reykjavik, Island, May 22-25.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualising approach-avoidance conflicts in consumer behaviour
Event EMAC
Year 2007
Date May 22-25
Country Iceland
Location Reykjavik

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret K. (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
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