Quotation Hogg, Margaret K., Penz, Elfriede. 2007. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. European Advances in Consumer Research, Milan, Italien, July 10-14.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts
Event European Advances in Consumer Research
Year 2007
Date July 10-14
Country Italy
Location Milan

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret K. (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
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