Quotation Treiblmaier, Horst, Pinterits, Andreas. 2007. Beyond Utilitarianism: Appealing to CustomersÂ’ Hedonic Predispositions on Corporate Websites. In Special Interest Group on Adoption and Diffusion of Information Technology, Hrsg. DIGIT, - . Montreal, Canada:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Beyond Utilitarianism: Appealing to CustomersÂ’ Hedonic Predispositions on Corporate Websites
Title of whole publication Special Interest Group on Adoption and Diffusion of Information Technology
Editor DIGIT
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Location Montreal, Canada
Year 2007

Associations

Projects
New and further development of methods for the manual and automated Web site evaluation
People
Treiblmaier, Horst (Former researcher)
Pinterits, Andreas (Former researcher)
Organization
Institute for Information Systems and Society IN (Details)
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