Treiblmaier, Horst, Pinterits, Andreas. 2007. Beyond Utilitarianism: Appealing to CustomersÂ’ Hedonic Predispositions on Corporate Websites. In Special Interest Group on Adoption and Diffusion of Information Technology, Hrsg. DIGIT, - . Montreal, Canada:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Beyond Utilitarianism: Appealing to CustomersÂ’ Hedonic Predispositions on Corporate Websites |
| Title of whole publication | Special Interest Group on Adoption and Diffusion of Information Technology |
| Editor | DIGIT |
| Page from | |
| Page to | |
| Location | Montreal, Canada |
| Year | 2007 |
Associations
- Projects
- New and further development of methods for the manual and automated Web site evaluation
- People
- Treiblmaier, Horst (Former researcher)
- Pinterits, Andreas (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)