Treiblmaier, Horst, Pinterits, Andreas. 2007. Beyond Utilitarianism: Appealing to CustomersÂ’ Hedonic Predispositions on Corporate Websites. In Special Interest Group on Adoption and Diffusion of Information Technology, Hrsg. DIGIT, - . Montreal, Canada:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Beyond Utilitarianism: Appealing to CustomersÂ’ Hedonic Predispositions on Corporate Websites |
Title of whole publication | Special Interest Group on Adoption and Diffusion of Information Technology |
Editor | DIGIT |
Page from | |
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Location | Montreal, Canada |
Year | 2007 |
Associations
- Projects
- New and further development of methods for the manual and automated Web site evaluation
- People
- Treiblmaier, Horst (Former researcher)
- Pinterits, Andreas (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)