Quotation Schweiger, Günter, Dabic, Marina. 2008. Marke und klassische Werbung. In Handbuch Markenkommunikation , Hrsg. Hermanns, A., Ringle, T., van Overloop, P., 175-189. München: Vahlen.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Marke und klassische Werbung
Title of whole publication Handbuch Markenkommunikation
Editor Hermanns, A., Ringle, T., van Overloop, P.
Page from 175
Page to 189
Location München
Publisher Vahlen
Year 2008
ISBN 978-3-8006-3433-0

Associations

People
Schweiger, Günter (Details)
Hein, Marina (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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