Reus, Taco, Brenner, Barbara. 2006. Culture clash, cultural enrichment and the cross-cultural capability of MNCs. In Proceedings, Hrsg. AIB, .-.. U.S.:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Culture clash, cultural enrichment and the cross-cultural capability of MNCs |
| Title of whole publication | Proceedings |
| Editor | AIB |
| Page from | . |
| Page to | . |
| Location | U.S. |
| Year | 2006 |
Associations
- People
- Brenner, Barbara (Former researcher)
- External
- Reus, Taco (Florida Atlantic University, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)