Quotation Reus, Taco, Brenner, Barbara. 2006. Culture clash, cultural enrichment and the cross-cultural capability of MNCs. In Proceedings, Hrsg. AIB, .-.. U.S.:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Culture clash, cultural enrichment and the cross-cultural capability of MNCs
Title of whole publication Proceedings
Editor AIB
Page from .
Page to .
Location U.S.
Year 2006

Associations

People
Brenner, Barbara (Former researcher)
External
Reus, Taco (Florida Atlantic University, United States/USA)
Organization
Institute for International Marketing Management IN (Details)
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