Quotation Braun, Katharina, Prügl, Reinhard. 2007. The role of lead users in new product concept testing. Mass Customization and Personalization Conference, Boston, Vereinigte Staaten/USA, 07.10.-10.10..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The role of lead users in new product concept testing
Event Mass Customization and Personalization Conference
Year 2007
Date 07.10.-10.10.
Country United States/USA
Location Boston

Associations

People
Funke-Braun, Katharina (Former researcher)
Prügl, Reinhard (Former researcher)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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