Quotation Kaiser, Ulrike, Schreier, Martin. 2007. Give me power and I'll give you love: Exploring consumer brand attachment in mass customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston MA, Vereinigte Staaten/USA, 07.10.-10.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Give me power and I'll give you love: Exploring consumer brand attachment in mass customization
Event MCPC 2007 - World Conference on Mass Customization & Personalization
Year 2007
Date 07.10.-10.10
Country United States/USA
Location Boston MA

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
Organization
Entrepreneurship and Innovation IN (Details)
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