Quotation Mayr, Thomas. 2007. Umbrella advertising vs. single product branding: a simulation study. EDEN Doctoral Seminar on Managerial Issues in Marketing, Groningen, 03.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Umbrella advertising vs. single product branding: a simulation study
Event EDEN Doctoral Seminar on Managerial Issues in Marketing
Location Groningen
Date Dec. 3, 2007
URL http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=535

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People
Mayr, Thomas (Former researcher)
Organization
Service Marketing and Tourism IN (Details)
Global Business and Trade DP (Details)
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