Mayr, Thomas. 2007. Umbrella advertising vs. single product branding: a simulation study. EDEN Doctoral Seminar on Managerial Issues in Marketing, Groningen, 03.12.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Umbrella advertising vs. single product branding: a simulation study |
| Event | EDEN Doctoral Seminar on Managerial Issues in Marketing |
| Location | Groningen |
| Date | Dec. 3, 2007 |
| URL | http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=535 |
Associations
- People
- Mayr, Thomas (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Department of Global Business and Trade DP (Details)