Quotation Schnedlitz, Peter. 2007. Buch des Quartals. Besprechung von Werbe- und Markenforschung, von Strebinger A., Mayerhofer, W. und Kurz, H. (Hrsg.). transfer - Werbeforschung & Praxis 17 (1): 62-62.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Buch des Quartals
Reviewed work Werbe- und Markenforschung
Reviewed work's auhtor Strebinger A., Mayerhofer, W. und Kurz, H. (Hrsg.)
Volume 17
Issue 1
Year 2007
Page from 62
Page to 62

Associations

People
Schnedlitz, Peter (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
Google Scholar: Search