Stöttinger, Barbara. 2005. Internationales Marketing - Entwicklung, Status und Trends. In Innovationen im Sektoralen Marketing, Hrsg. Holzmüller, Hartmut H.; Schuh, Arnold, 105-124. Heidelberg: Physica-Verlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Internationales Marketing - Entwicklung, Status und Trends |
| Title of whole publication | Innovationen im Sektoralen Marketing |
| Editor | Holzmüller, Hartmut H.; Schuh, Arnold |
| Page from | 105 |
| Page to | 124 |
| Location | Heidelberg |
| Publisher | Physica-Verlag |
| Year | 2005 |
| Reviewed? | Y |
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- People
- Stöttinger, Barbara (Details)
- Organization
- Institute for International Marketing Management IN (Details)