Stöttinger, Barbara. 2005. Internationales Marketing - Entwicklung, Status und Trends. In Innovationen im Sektoralen Marketing, Hrsg. Holzmüller, Hartmut H.; Schuh, Arnold, 105-124. Heidelberg: Physica-Verlag.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Internationales Marketing - Entwicklung, Status und Trends |
Title of whole publication | Innovationen im Sektoralen Marketing |
Editor | Holzmüller, Hartmut H.; Schuh, Arnold |
Page from | 105 |
Page to | 124 |
Location | Heidelberg |
Publisher | Physica-Verlag |
Year | 2005 |
Reviewed? | Y |