Quotation Stöttinger, Barbara. 2005. Internationales Marketing - Entwicklung, Status und Trends. In Innovationen im Sektoralen Marketing, Hrsg. Holzmüller, Hartmut H.; Schuh, Arnold, 105-124. Heidelberg: Physica-Verlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Internationales Marketing - Entwicklung, Status und Trends
Title of whole publication Innovationen im Sektoralen Marketing
Editor Holzmüller, Hartmut H.; Schuh, Arnold
Page from 105
Page to 124
Location Heidelberg
Publisher Physica-Verlag
Year 2005
Reviewed? Y

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Stöttinger, Barbara (Details)
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International Marketing Management IN (Details)
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