Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. In Marketing Theory Challenges in Transitional Societies, Hrsg. Snoj, Boris and Milfelner, Borut, 135-142. Maribor, Slovenia: Ekonomsko-poslovna fakulteta, Maribor, Slovenija.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | How can value be added to marketing theory by doing research on CEE? |
| Title of whole publication | Marketing Theory Challenges in Transitional Societies |
| Editor | Snoj, Boris and Milfelner, Borut |
| Page from | 135 |
| Page to | 142 |
| Location | Maribor, Slovenia |
| Publisher | Ekonomsko-poslovna fakulteta, Maribor, Slovenija |
| Year | 2007 |