Quotation Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. In Marketing Theory Challenges in Transitional Societies, Hrsg. Snoj, Boris and Milfelner, Borut, 135-142. Maribor, Slovenia: Ekonomsko-poslovna fakulteta, Maribor, Slovenija.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How can value be added to marketing theory by doing research on CEE?
Title of whole publication Marketing Theory Challenges in Transitional Societies
Editor Snoj, Boris and Milfelner, Borut
Page from 135
Page to 142
Location Maribor, Slovenia
Publisher Ekonomsko-poslovna fakulteta, Maribor, Slovenija
Year 2007

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Schuh, Arnold (Details)
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Marketing Management IN (Details)
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