Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. In Marketing Theory Challenges in Transitional Societies, Hrsg. Snoj, Boris and Milfelner, Borut, 135-142. Maribor, Slovenia: Ekonomsko-poslovna fakulteta, Maribor, Slovenija.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | How can value be added to marketing theory by doing research on CEE? |
Title of whole publication | Marketing Theory Challenges in Transitional Societies |
Editor | Snoj, Boris and Milfelner, Borut |
Page from | 135 |
Page to | 142 |
Location | Maribor, Slovenia |
Publisher | Ekonomsko-poslovna fakulteta, Maribor, Slovenija |
Year | 2007 |