Quotation Schuh, Arnold. 2007. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. In Market Entry and Operational Decision Making in East-West Business Relationships, Hrsg. Larimo, Jorma, 143-166. New York: Haworth.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies
Title of whole publication Market Entry and Operational Decision Making in East-West Business Relationships
Editor Larimo, Jorma
Page from 143
Page to 166
Location New York
Publisher Haworth
Year 2007
Reviewed? Y

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Schuh, Arnold (Details)
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Marketing Management IN (Details)
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